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Lead Nurture Email Sequence

Manage the 5-email drip campaign for book downloaders

Email Sequence Timeline
Automated drip campaign to convert book downloaders into summit attendees
1

Welcome Email

Sent immediately when user downloads the book

Status: Automated

Automated
3

Speaker Highlights

Introduce distinguished speakers and summit preview

Status: Manual Trigger

7

Early Bird Reminder

Save £201 with early bird ticket pricing

Status: Manual Trigger

14

Success Stories

Testimonials from FLAIR 2025 attendees

Status: Manual Trigger

21

Last Chance Offer

Final reminder before price increase

Status: Manual Trigger

How It Works

Manual Trigger System

Click "Send Now" to send emails to all users who downloaded the book exactly N days ago. For example, clicking "Send Now" on Day 3 will send to everyone who downloaded 3 days ago.

Recommended Schedule

  • Run Day 3 trigger every day to catch new downloaders
  • Run Day 7 trigger every day to maintain sequence
  • Run Day 14 trigger every day for mid-sequence engagement
  • Run Day 21 trigger every day for final conversion push

Best Practices

  • Send emails in the morning (9-11 AM) for best open rates
  • Monitor analytics to track conversion rates
  • Exclude users who have already registered for the summit
  • Respect unsubscribe requests immediately